Breaking the Biz Podcast

Breaking Into Kids Entertainment Writing: Building Worlds That Shape Young Minds // Scott Gray #7253

Bret Lieberman Season 1 Episode 70

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In this episode of Breaking the Biz, we sit down with Emmy and WGA award-winning writer Scott Gray, whose career spans over two decades in television, comics, games, and digital media. From serving as a head writer to contributing as a freelancer, Scott has helped shape some of the most recognizable and beloved children’s programming in the industry.

Scott shares his journey working with major studios like Disney, Netflix, Nickelodeon, DreamWorks, and Sesame Workshop, and writing for iconic properties including SpongeBob SquarePants, Paw Patrol, The Fairly OddParents, and The Muppets. He dives into what it takes to stay creative across multiple formats—from TV and comic books to podcasts and video games—while keeping stories fresh, engaging, and meaningful for young audiences.

We also explore Scott’s impactful collaboration with Backpack Healthcare, where he helped develop narrative-driven apps that teach kids about mental health through storytelling and relatable characters—highlighting how entertainment can be a powerful tool for education and emotional awareness.

Plus, Scott reflects on his background in improv and sketch comedy at The Improv Comedy Club, and how performance influences his writing process today.

This conversation is packed with insights for aspiring writers, creatives navigating the entertainment industry, and anyone interested in how storytelling can drive positive change—especially when it comes to empowering the next generation.

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Interested in being a guest speaker? podcast@yicunity.org